Big data in higher education (John Whitmer, Blackboard)

Big data in higher education (John Whitmer, Blackboard)

September 5, 2019 0 By Ronny Jaskolski


The kind of obviously unique thing about Blackboard’s approach is that we’re a very large
company with a lot of data. We can investigate really broad patterns or extremely specific questions, so we do things like simulation, so we can simulate responses based on how people
have behaved in the past and we also look for relationships, that is, relationships between
the use of certain tools, certain technologies, in
particular in student success. So, does using the Grade
Center, for example, lead to students who
have a greater likelihood of getting a high grade? It turns out that it does. We publish our results in
blog posts, where they get out and the media is quite
interested in the results and we’ve been getting a
lot of excitement about it. Within five years, I think that analytics is gonna
be more table stakes. It’s just something that
people can’t imagine, they had never had. It’s like not having the Internet. Something else I see happening
in the next few years, there’s gonna be increasing
understanding of analytics and really a distinction
of reporting solutions that roll up data and show charts from solutions that are more analytics, that provide insights,
that do predictions, that do modeling. And so, I think as we get
people’s understanding maturing, as our techniques mature, as our access to these data sets mature, I think that we will see
really increased results and kind of an increased demand
for these kind of solutions. (upbeat pop music)